Online masterclasses for
WooCommerce professionals.
Learn from passionate WooCommerce creators. Watch them live or access the recording, forever.
The Business Bloomer Club Masterclasses
If you haven’t joined the Business Bloomer Club yet, you definitely should! We’re a private group of WooCommerce professionals, both beginners and advanced, and hang out on Slack for day-to-day Woo help and get to attend frequent masterclasses by Woo experts. Speaking of which…

1. Format & Date
Masterclasses are 1 hour online webinars by passionate speakers. Usually they’re on a Thursday and at least twice/month.


2. Audience
The Business Bloomer Club is a premium membership for WooCommerce professionals (beginner to advanced). We’re eager to learn and hear from experts. We expect the speaker to run a “masterclass“.
3. Topic & Slides
Each talk has “WooCommerce” in the title – so we all know that’s the target. It can be about code, marketing, a case study, a demo, #buildinpublic, an AMA. There can be slides, or live screensharing.

Full List of Live and On-Demand WooCommerce Masterclasses
Access 30+ masterclasses covering every aspect of WooCommerce, from beginner basics to advanced strategies. Watch live or on-demand, learn at your own pace, and revisit them whenever you need a refresher. Grow your skills with expert-led guidance anytime, anywhere. We add 15 new classes per year.
-
WooCommerce Plugin Marketing 101: Your First 1,000 Users
Most WooCommerce plugins never reach 1,000 active installs—but hitting that milestone is crucial for validating your product before going PRO. In this class, I’ll show…
-
WooCommerce Settings API: Build Custom Option Pages
Stop cluttering the WordPress admin menu with separate settings pages! Learn to create professional, native-feeling custom tabs and options right inside the WooCommerce Settings interface.…
-
WooCommerce Database Walkthrough: Tables Explained
Tired of relying on guesswork when querying crucial WooCommerce data? This is your essential tour. We will walk you table-by-table through the WooCommerce database schema,…
-
From Woo Plugins to Shopify Apps Dev: Is it Worth it?
You’ve mastered WooCommerce plugin development. But is the scalable income of the Shopify App Store worth the pivot? This session provides a clear-eyed look at…
-
Avoid Costly Mistakes: Spotting WooCommerce Client Red Flags
Are you tired of projects that go over budget, clients who ghost, or customers who drain support? Bad clients — whether for consulting, development, or…
-
Classic vs Block: Add, Remove & Edit WooCommerce Checkout Fields
Let’s dive into the ins and outs of customizing WooCommerce checkout fields, comparing the Classic Checkout with the Checkout Block. You’ll see exactly what’s possible…
-
Behind the Scenes: The Making of Checkout Summit 2026
What does it really take to build a WooCommerce site that can handle a major international conference? For Checkout Summit 2026, I started with nothing…
-
Supercharge WooCommerce With Custom Product Options
Custom product options (“add-ons”) in WooCommerce can do much more than just add text boxes or checkboxes to the product page. In this class, we’ll…
-
Send These 7 WooCommerce Emails & Watch Sales Grow
Think email marketing is too complicated? Think again… If you’re only sending WooCommerce order emails, you’re leaving money on the table. With the right premium…
-
Spotting WooCommerce Conversion Rate Killers: A Live Audit
In this class, I’ll be auditing several live WooCommerce stores to identify and analyze conversion rate optimization (CRO) issues. Whether it’s slow checkout, poor product…
-
How to Sync WooCommerce & Google Sheets Without Plugins!
Want to connect WooCommerce with Google Sheets without relying on plugins, Zapier, Make, or third-party connectors? In this class, you’ll discover how to push orders,…
-
Preventing WooCommerce Checkout Carding Attacks
Carding attacks can wreak havoc on your WooCommerce store, leading to fraudulent transactions, chargebacks, spam orders, and financial loss. In this webinar, we’ll break down…
-
Generate WooCommerce Test Data: Products, Orders, Users
To properly test or develop a WooCommerce site, you need a large dataset of fake products, orders, customers, and taxonomies. In this webinar, you’ll learn…
-
Live Migrating a WooCommerce Site to HPOS
Migrating a WooCommerce site to HPOS can be complex, especially with 30,000+ orders. In this case, we’ll use the terminal to handle the migration efficiently.…
-
How to Spin Up WooCommerce Test Websites For Free
Testing WooCommerce snippets, plugins, themes shouldn’t be a hassle. Let’s discover free tools to spin up test websites in minutes—no hosting, subdomains or file transfers…
-
Log Events & Debug Custom Code with WooCommerce Logger
WooCommerce provides a simple way to log your custom events and debug your custom code and plugins. By using this built-in tool, you can easily…
-
Optimize WooCommerce Performance with WordPress Transients
Discover how WordPress transients can boost WooCommerce speed! We’ll explain what transients are, their pros and cons, and when and how to use them. Plus,…
-
Unlocking the Power of WooCommerce Featured Products
Many developers and store owners find themselves unsure about how to effectively use featured products. Let’s change that – and equip you with the tools…
-
Buying a WooCommerce Store: All You Need to Know
A guide to valuation, negotiation, and acquisition strategies – along with post-acquisition tips for optimizing and growing an existing WooCommerce store… from someone who’s done…
-
1-Hour WooCommerce Challenge: Let’s Recreate the Nike Product Page
Join me for a live coding challenge, where I‘ll customize the WooCommerce Single Product page to resemble the Nike website as closely as possible. Hosted…
-
Live Coding a WooCommerce Mini-Plugin
Join me for a live coding session, while I try to develop a custom, commercial WooCommerce plugin in less than 1 hour. Hosted by Rodolfo…
-
WooCommerce AMA with Rodolfo Melogli
Join me for an ‘Ask Me Anything About WooCommerce‘ session – covering customization, development, plugins, analytics, marketing, forking, and more! Hosted by Rodolfo Melogli Session…
-
Maximize Your WooCommerce Potential: Understanding User Behavior with Clarity
Learn how to use the free Microsoft Clarity plugin to record and analyze user behavior on your WooCommerce site, so you can drive growth and…
-
Mastering WooCommerce Thank You Page Customization: A Plugin-Free Approach
Let’s learn how to personalize the WooCommerce Thank You page with simple code, so that you can enhance the customer experience and boost sales! Hosted…
-
Conversion-Focused Redesign Of The WooCommerce Single Product Page
Let’s improve the boring WooCommerce Single Product page and encourage MORE users to convert. Hosted by Rodolfo Melogli Masterclass overview The default WooCommerce single product…
-
Allow Multiple Payments In The Same WooCommerce Order
All deposit / split / partial payment plugins generate an additional order for paying the balance. Today, we change that. Hosted by Rodolfo Melogli Masterclass…
-
Live Coding a Simple WooCommerce Checkout Currency Switcher
I definitely need a EUR/USD switcher in my Woo shop, and I’d love to try implementing it without a plugin. Let’s code it live! Hosted…
-
How to Find and Fix Slow Database Queries in WooCommerce
Learn how to resolve slow database queries in WordPress / WooCommerce websites. Use the right tools to boost performance and user experience. Hosted by Brett…
-
Live Coding a “Deal of the Week” Functionality For WooCommerce
I’ve always wanted to set up an automatic promotion on a different Woo product each week. Let’s code it together? Hosted by Rodolfo Melogli Masterclass…
-
Web Accessibility Basics for WooCommerce
Accessibility in ecommerce is increasingly a legal requirement, but it also helps you expand your audience. Hosted by Bet Hannon Masterclass overview Since 25% of…
-
How to Avoid Timeouts When Running Millions of WooCommerce Tasks
Meet Action Scheduler – a scalable processor of large queues of PHP jobs. Learn how to run bulk actions without triggering the “Connection Timed Out”…
-
WooCommerce Reimagined: Powering Up with the AI Advantage
Say goodbye to the same old, boring WooCommerce experience. Let’s dive in and see what AI can do for your WooCommerce store! Hosted by Simon…
-
Live Coding a WooCommerce LMS Plugin
Watch me code a simple WooCommerce plugin for selling and managing online courses. Masterclass overview My business relies on creating and selling simple WooCommerce mini-plugins.…
-
WooCommerce No-Code Automations Make* Simple
* Not a spelling mistake. Here’s how you can build entire workflows and connect WooCommerce to other apps via Make, free for 1,000 ops/month. Hosted…
-
Better Than Subscriptions: Building a Re-order Page in WooCommerce
Transform WooCommerce re-ordering into a seamless, customer-centric experience that goes beyond the ordinary. Hosted by Patrick Rauland Masterclass overview Join us for an insightful presentation…
-
How to Contribute to WooCommerce Core
Learn how to contribute to the WooCommerce plugin code by submitting your first pull request (PR). Hosted by Rodolfo Melogli The recording is now available!…
-
Behind the Woo Scenes: How I Run Business Bloomer
Find out how I sell, support and manage the whole business via WooCommerce, some custom code, and a handful of free plugins. Hosted by Rodolfo…
– BACKED BY –
Is your WooCommerce store prepared for traffic spikes? Improve speeds up to 200% with our managed WooCommerce hosting. Enjoy scalable server resources, rock-solid security, and 24/7 support.














































