Marketing Archives - Page 2 of 2

WooCommerce: 4 Reasons You Should Use a .STORE Domain

This is a guest post by Suman Das of Radix – if you like the article, make sure to thank him in the comments!

Now that you’re planning to sell online, you need to create your own brand. And while WooCommerce can help you develop a slick ecommerce website, building a great brand starts with picking a great domain name.

When it comes to effective brand building and harboring customer trust, your domain name plays a crucial role. It’s the first touchpoint for your customers and helps them get an understanding of what awaits them on your website. Paid marketing campaigns and special offers can help you convert traffic quickly, but to thrive in the long run it’s essential that you build an outstanding BRAND.

Your WooCommerce website is a virtual storefront, so why not use a brand new and very relevant .STORE domain name instead of a .COM? It’s a smart way to highlight the fact that you sell something on your website… without having to explain it through your brand name.

So, here are some reasons you should consider registering a .STORE domain for your WooCommerce website.

WooCommerce: How to Run an Affiliate / Referral Program?

There is no doubt – one of the fastest, most affordable and easiest ways to increase your WooCommerce sales is to “hire your own customers”.

You’ve probably heard of affiliate commissions, referral programs, influencer marketing, brand ambassadors and so on. Online brands are doing all they can to promote this strategy and tap into their fans’ communities.

As a WooCommerce store owner, no matter whether you sell digital or physical products, you should definitely give an affiliate program a go. Besides, what if I told you enabling such a complex system was actually super easy?

With a simple plugin you can immediately add an affiliate marketing program to your WooCommerce website, give registered affiliates their own dashboard with statistics and revenue, pay them via PayPal or Stripe either manually, immediately or monthly and basically do absolutely no coding or complex set up.

Decide your referral commission (e.g. $10 per product, or 15% per order), install the affiliate plugin, contact all your existing customers, subscribers, fans, followers and see your sales grow.

For such a little investment, your returns might be reasonable enough and there is really nothing stopping you from implementing this today.

In this article, we’ll take a look at some of the most reliable WooCommerce Affiliate plugins. They all do the trick, so it’s up to you to make that final choice.

WooCommerce: How do You Sell Gift Cards / Vouchers?

Let’s be honest – if you run a B2C WooCommerce store and you don’t currently sell gift cards, this is the right time to get started.

If you do a quick Google search about “Gift Card Statistics”, you will probably notice a huge trend: gift card sales are on the rise (we’re talking billions), as well as the percentage of customers spending more money than the redeemed amount.

The good news is – you can enable gift cards with a simple click of a button or, alternatively, purchase a premium plugin to get a more efficient, automated, integrated system.

Either way, there is really no excuse: you should start selling gift cards (or “vouchers”) from today, or at least test it away. Sometimes – trust me – ecommerce marketing is pretty simple: see what works (specifically on Amazon and Alibaba), and copy it.

In this post we will analyze different solutions. We’ll see how to use a simple coupon code (oh yes, you can do that), as well as taking a look at the best free and paid plugins out there.

WordPress: The 10 Commandments of Content Marketing (WC Rome 2017)

I had the pleasure to speak at WordCamp Rome 2017. Yes, the very first WordCamp in my hometown (I left Rome in 2007 to move to Ireland)!

I was super happy to present a talk called “The 10 Commandments of Content Marketing” (OMG how difficult it was to speak in English in front of my Italian friends…).

The talk covered my 5 years of content marketing, and how I’ve seen it all while creating content on my WordPress website: during the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users (and still growing) per week. Now my blog is my only source of sales leads.

I first and foremost described what mistakes (sins) I made. What about saving 2 years of your life?

Then I listed the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, I recommended a few WordPress plugins and email marketing strategies to implement the whole system. Continue reading WordPress: The 10 Commandments of Content Marketing (WC Rome 2017)

WooCommerce: My Take on WooCommerce.com Switching to 100% Renewals

WooCommerce.com is dropping its 50% extension renewals, and moving to a 100% renewal business model.

I found this out at WCEU 2017 and then via WP Tavern. Unfortunately, this announcement is not on WooCommerce blog, on its social media channels or even Automattic.

And yes, this is retroactive – we are now all paying 100% renewals. So, let’s see what I think about this “still not official” news. Continue reading WooCommerce: My Take on WooCommerce.com Switching to 100% Renewals

WordCamp Belfast 2016: From 0 to 208,838 Website Visitors

I had the pleasure to present at #WCBelfast 2016. My 45mins presentation was titled “Content Marketing: How to Turn your WordPress Website into a Traffic Generation Tool” and I have to say I received great feedback (thank you!).

I really hope to keep appearing at WordCamps all over the world to teach my knowledge to as many WordPressers as possible – but for now, here are the slides and here’s the video on WordPress.tv (not available yet). Continue reading WordCamp Belfast 2016: From 0 to 208,838 Website Visitors

Tag: Marketing